Sentinel go back a very long way - I parked with them when I flew from LBA to Ibiza in 1978, however then they were based in a covered warehouse-type building in Horsforth and they transferred you to the airport in a car. I still always use them and they are an excellent local company who offer a much more friendly and personalised service compared to the airport's car parks. You could argue that Sentinel were in existence long before much of the airport's own parking was created.
True, but not on the scale they are now, and not where they are now. So their impact was nowhere near what it is now. Nor were car parking fees such a vital part of an airports income source back then, when most airport income was generated from landing fees.
Not any more. Low cost airlines changed that for good. Car parking and airside retail are what keeps an airport in business now. The less an airport makes from car parking, the less they have available for wages, or for infrastructure investment and particularly so at the likes of LBA compared to larger airports.
As things stand, LBA now have healthy competition which keeps them from being complacent. The point I am making, and occasionally being shot at for, is that the less people use LBA parking, the less profit ( or greater loss) the airport makes, so the less there is to invest in improvements. There isn't a pot of money in Australia for the airport to dip into when they feel like it. The airport has to be self sustaining. They need parking fees to survive, yet the Council are constantly demanding less cars which results in further erosion of income. If the airport respond by increasing parking fees, then yet more people will opt for the competing carparking, who do not have the council putting them under constant pressure. The airport cannot win.
It's not a good situation and threatens the airport's future unless they are able to expand - and their efforts to do that are also being thwarted by a combination of Government and Covid. You only have to look now at the car parks which remain mostly empty off Scotland Lane, to see the impact and that will have repercussions. Even if Jenrick finally delves into his in-tray and signs off the terminal, the airport CEO has made it clear that construction will not start until the airport is back at 2019 levels in terms of passenger figures and income resources.
Just to make it abundantly clear, I am not anti Sentinel, or any other competing company. But as a 30+ years member of the Consultative Committee I have seen the figures and had the discussions at meetings, and it seems reasonable to me that you guys recognise that the decisions taken on parking do have a major impact on the ability of the airport to invest.