Airline, Airport and Route Advertising

[Ray Finkle]

I also saw a Thomson advert at a bus stop today.

I couldn't read it exactly but it was along the lines of 'your trip to the beach shouldn't start with a drive to London'.

 

[thunderchild]

Great to see Thomson backing BHX, but wouldn't the M40 southbound be a far more realistic route to quote than the M1?

M1 is probably accurate as there aren't any direct flights to the Dom Rep from LHR, they all go from LGW. Either way it should probably mention sitting on the M25 for hours on end!

 

[MJH]

BHX missed a trick here....

www.midlandszone.co.uk/news/manchester-airport-to-sponsor-birmingham-pride-2017/12358

 

[ethanegcc]

BHX missed a trick here....

www.midlandszone.co.uk/news/manchester-airport-to-sponsor-birmingham-pride-2017/12358

Haha! Great!

 

[Ray Finkle]

 

[JF57]

Not very likely to fly across the Atlantic via Istanbul

 

[Brum X]

Birmingham Airport will be one of the main sponsor's for this year's Chinese New Year celebrations that will take place around the cities Chinatown/Southside area this Sunday 29th January 2017.

 

[richard winterbourn]

A great time for an announcement....

 

[Brum X]

A great time for an announcement....

I was thinking the same and maybe my letter to Mr K regarding another airport supporting this years Birmingham Pride has got them trying harder to promote themselves around the area.

 

[ethanegcc]

I find it really misleading when airport's put that, '122 destinations in the far east' - via where ?- it leads people into thinking it is direct

 

[Brum X]

I find it really misleading when airport's put that, '122 destinations in the far east' - via where ?- it leads people into thinking it is direct

However it is called "Marketing"

 

[Ray Finkle]

Very good to see.

As this is an event that people travel to from all over the country it will hopefully give BHX some great exposure to more than just the citizens of the Midlands

However it is called "Marketing"

Exactly

Also, as we have multiple airlines that connect in to Asia it would annoy the others if the airport singled out just one (unless that airline have specifically paid for the advert).

 

[Daza]

Good to see. I think BHX could do more with marketing generally, it is very difficult to find where airlines fly to from BHX (scheduled and charter) on the website. A missed opportunity.
Daza

 

[ethanegcc]

Also, as we have multiple airlines that connect in to Asia it would annoy the others if the airport singled out just one (unless that airline have specifically paid for the advert).

I understand this completely.

Marketing certainly is marketing but what I think is exactly that; it is misleading in my opinion (I am not specifically talking about BHX; MAN does it too). It is very impressive that you can fly to so many destinations via BHX with just one-stop but they could even put that (small font below) 'with just one stop', if they were not to single out one airline, as I understand would not be viable.

 

[Daza]

Reported elsewhere by Ian F, finally a little publicity for new Vienna service, 180 seats a day will take some filling hopefully the airport will do more marketing of the route too. Link to report
https://www.birminghamairport.co.uk...-set-to-take-off-from-birmingham-this-summer/
Daza

 

[Ray Finkle]

If you're at the #Birmingham Chinese New Year Festival today come and visit the #BHX stand!

https://twitter.com/bhx_official/status/825699658928443392

 

[Ray Finkle]

This is from the Airport Consultative Committee's Activities Report, it gives an insight into what marketing has been done in the last three or so months.

The Airport Gurus continue to be busy, promoting the Airport and airline services to corporate partners and the wider travel trade:

In addition to travel agent visits across the region, a number of familiarisation visits to the Airport were conducted with key customers including 60 Thomas Cook Retail Staff, key travel agents in partnership with Emirates and with Qatar, and 110 Birmingham-based travel agents in partnership with trade publications Travel Bulletin and Travel Weekly.

Events hosted, sponsored or attended included the Travel Counsellors Conference in Manchester, connecting with 1500 Leisure/Business homeworkers, an event in Bristol for 80 travel agents, co-sponsored with Emirates and an event at World Travel Market with Shakespeare’s England promoting the gateway and the region to 30 Travel Buyers.

Meanwhile the Marketing Team and communications teams have been working with media partners to promote airlines and routes through radio and outdoor advertising campaigns, social media and online:

A 6 week placement across 5 large outdoor screens around the Christmas German Market in Birmingham City Centre ran until 29 December. The material, which included advertisements for the BHX own brand, Aer Lingus, Qatar Airways, Blue Air and Czech Airlines, will have been seen by over 5 million visitors between 17 November and 29 December.

During December, social media campaigns promoted winter/festive routes. The creative treatment focused on one long-haul destination and one European city break and ran across both Facebook and Instagram. Geo-demographically targeted and reaching a unique audience of 82,000, the campaign drove new user traffic to the destinations section of the Airport website.

The Airport sent a regional blogger, originally from the Czech Republic, to Prague to produce content on the Christmas markets in the city and traditional festive celebrations in the Czech Republic. The content was housed both on the BIAL website and her blog, supported by social media posts, with the aim of encouraging people to visit Prague over the festive period.

A two-week outdoor campaign to promote Qatar Airways Doha route across outdoor media in shopping malls and train stations in the region began on 2 January 2017

 

[jfy1999]

Monarch were running an advertisement about their new destinations on local radio today with Valencia and Porto mentioned.

Meanwhile the Jet2 radio adverts are so frequent they're getting annoying

 

[Daza]

Jet2s advertising has been great TV ads that mention BHX specifically and Radio ads too. Other airlines seem almost invisible though I havent seen an ad for the new Veuling Orly service or much for Norweigians services from Birmingham.
More sponsorship of big events could be another avenue to publicise new services. On the subject of local travel agent support a friend of mine recently travelled to Adelaide with Qatar and did so from Heathrow!!!! Her West Bromwich travel agent didn't even mention that there were flights from Birmingham!

 

[Ray Finkle]

I've been hearing the Monarch radio ads fairly frequently today.

They advertise their routes to Lisbon, Rome and Barcelona then add "with exciting new city break destinations to Porto and Valencia".

I'm still gutted that Valencia came too late for me, hopefully it'll return next summer. Looking forward to Porto though