VLY isn't open on weekends and I don't thinks there's enough demand for weekend leisure passengers. Now that Eastern are on the route it may provide a welcome boost. I would hope Eastern would be more well known in the business community than previous carriers.
The route was originally nicknamed Ieaun Air. It would be interesting to here the breakdown of stats of how many politicians, general business and leisure passengers use the route. Despite the usual posters on other forums opinions, I think this route is somewhat different to the LCY route. There are few other options to North Wales, and I think some view it as what use is it travelling to North Wales, when in fact it is probably much more beneficial to businesses in North Wales to travel South.